

Without enhanced segmented conversion metrics, I do not believe at this stage Baidu Tongji will be widely utilized eCommerce site owners. Understanding conversions is crucial for many sites including, in particular, eCommerce sites. This is nothing compared with Google Analytics, as GA gives Target (Conversions) the same importance as visitors, traffic sources and content, and under its Target (Conversions) section there are 7 tabs analyzing different metrics.

The major advantage Baidu Tonji has over CNZZ is that it adds Conversions as a metric, and makes it much more advanced than purely a Statistics Tool, by providing webmasters with an insight beyond Traffic and Page Views.īut only one tab, ‘Conversion Path’, under the ‘Web Analysis’ section on Baidu Tongji reports conversions. This gives webmasters and SEO’s a clear direction if there is still room for the keyword landing page to improve, and what other keywords they can create content and optimize for. When integrated with Baidu Index, Baidu Tongji provides keyword search volumes and keyword suggestions on the same interface along with keyword search performance. Furthermore, the “site” command doesn’t work with sub-directories for example when you search site:on Baidu, it provides you with the feedback “wrong command”.īut by installing Baidu Tongji, webmasters can easily find out the exact indexation numbers for the domain, sub-domains or subdirectories by clicking on the button as indicated below. Though we can use the command site:to find out the number of pages indexed by Baidu, the number is not accurate. When used with Baidu’s other products, including Baidu Index, Baidu Trends, and Baidu Data Center, Baidu Tongji can add a lot of value to webmasters, SEO practitioners and managers. Now it’s time to talk about Baidu Tongji, a screenshot of which is provided below. Two months ago, I introduced CNZZ – China’s number 1 web analytics tool.
